ADVICE Consulting
Designing a modular social ad system for an IT recruitment consultancy, spanning seven flexible formats
Brand identity
UI/UX design
Marketing assets
Social ads
Project overview
ADVICE consulting is an owner-managed German personnel consultancy specializing in recruiting mid-to-senior software engineering and ERP talent.
Their target customers are owner-managed mid-sized companies without dedicated talent acquisition teams, with ads targeting C-level leaders, department heads, and team leads.
I was tasked with designing a flexible set of social ads to communicate ADVICE consulting's value and expertise across multiple formats.
Research
Research into the German IT recruiting landscape showed a continued demand for specialized talent, with 109,000 IT positions unfilled in 2025.
I also looked at ADVICE consulting's own performance. Their 93% placement rate and 34-day average time-to-hire provided concrete proof of their ability to solve that challenge.
Together, these findings pointed to three opportunities:
Lead with the problem. Speak directly to the challenge of finding specialized IT talent.
Show the expertise. Highlight ADVICE consulting's focus on software development and ERP recruitment.
Prove the results. Turn their placement rate and time-to-hire into tangible reasons to trust their service.
Brand & constraints
The existing logo and orange, black, and white palette provided the starting point for the visual direction. I built on these established elements to elevate and extend the existing identity across the social ads.
Brand & constraints
Logo
Base color palette
Typography
Social ads
I developed seven flexible ad formats, each approaching ADVICE consulting's value from a different angle while maintaining a consistent visual system.
Pain of no hire. Highlight the business impact of leaving technical positions unfilled.
Meet the founders. Put the people behind ADVICE consulting at the center of the brand.
By the numbers. Turn ADVICE consulting's performance metrics into immediate proof points.
Domain expertise. Communicate their specialized knowledge across software development and ERP.
Infographic. Present recruiting insights and useful information in digestible formats.
Visibility. Build awareness of ADVICE consulting and its approach to recruitment.
Social proof carousel. Use client experiences and testimonials to reinforce credibility across multiple slides.
Social ads